According to the report on Citi analyst Mark Mahaney, Google’s revenues ($16.6 billion) comes from search and contextual advertising. And so it would be necessary for Google to maintain and develop the revenue stream.Also see the tech crunch artical at http://www.techcrunch.com/2008/06/20/citis-mahaney-if-google-wants-to-stay-on-top-it-needs-to-ramp-up-its-display-ad-revenues/
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