Thursday, April 01, 2010

Facebook Overtakes Google, Four Square and when to fire a client!

More new technology...lions and tigers and bears, oh my!

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March 16, 2010

Marketing Fail of the Week


Some of the marketing fails I put here, I find on the internet, but I found this one in my local supermarket. I did some research and this is most probably Brittish in origin. I don't suspect there's a huge market here in Florida despite the fact that it is microwavable! Have any of you ever bought this type of pudding??

The 80/20 rule...sometimes you just need to fire them...

The rule goes like this. 20% of your clients will create 80% of your work . What happens is you try to appease them and as a result you end up neglecting the 80% who aren't a problem. What do you do then when you encounter this type? I'll tell you: FIRE THEM and fire them quickly!

I mention this again as I was reminded this yet again last week. No matter what, you don't have to put up with someone who will never be happy with your service or product. Of course, you should do some soul seraching and make sure that you don't have anything to address personally, but if you get one of those guys on your lines just get rid of them quickly.

You know the type--never happy, always critcal and demanding more service than they paid for. In my opinion, the biggest differentiator with these guys is how that person makes you feel. I have a friend who says to use your "spidey" sense (reference Spider Man.) I agree. If after a conversation, you're feeling a bit squished--get rid of them and get rid of them quick. You'll find bigger and better business right around the corner!

Even Google sometimes has SEO problems

Watch this video of Google's SEO expert Matt Cutts on some of the things he found with Google properties:

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Local Search tip!

Have you heard of Four Square? If you own a local business, Four Square can help you greatly. Foursquare is a social network fused with a game that anyone can play, from anywhere in the world. It allows people to check in to any location they visit and your business can be part of the game.

In fact, if you are set up on Four Square, you can not only attract some business, but it will help your local search ranking. You can sign up as a business (and add specials, etc.) by filling out your business information here .

The other big thing that is happening is mobile marketing. I will be going over some of the mobile as well as Four Square and a bunch of other options on the next webinar. We'll go over how some of these changes effect you as well as some common sense strategies to implement so that you don't get left in the dust. Click Here to register. This is one you don't want to miss.

Enjoy. Until next week!

"Laura Betterly
Yada Yada Marketing, Inc.
(727) 442-5888

Worth checking out:

Google AdWords opens up You Tube to new display advertisers.

David Letterman "Top Ten Signs You Spend Too Much Time On Twitter"

Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]

FBI going undercover on social network sites.

How to search engine optimize your Facebook Fan pages.

IRS sends to agents out to collect .04 in tax due!

Don't miss the next Local Search Dominator Webinar-New Features to be Released-New tips and tricks for you!


Click Here to Register Hope to see you there! Thursday April 1, 2010 at 4:00 PM EST

Find out about the newest opportunity for small and medium sized local businesses and why you don't want to miss out! Find out about what changed in the last week that effects YOU!

Reader Feedback:

I've been learning online marketing for several months and it's refreshing to read your articles...full of great data and no hype!


Facebook overtakes Google as no 1 visited site in US.

Facebook has unseated Google as the most visited web site.

Surprising? Not really. Do you remember how big AOL used to be? Or Yahoo?

Now Google is not going anywhere anytime soon, but people are staying on Facebook which makes their advertising an option.

Have you noticed more relevant ads on Facebook recently? I have.

You can read more about the stats here.

Got questions on Facebook Advertising? Shoot us an e-mail and we'll help you out!

Ground Floor Opportunity for entrepenours!


Another option for entrepenours.

EFactor--810,000 entrepenours PLUS off line benefits such as events.

This is a very interactive social network to meet like minded people, do some business developement, to get your next idea financed, get help with your business with e-coaches.

Offline benefits such as EFactor lounges for business meetings around the world are available with paid memberships.

Basic membership is free. JOIN. Then add me as a friend! This could be the best kept secret for business development for entrepenours.

Email us or call if we can be of assistance

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Posted via email from Laura Betterly's posterous

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