Official Blog of Laura Betterly, CEO of Yada Yada Marketing, Inc.
Tuesday, April 20, 2010
What if you're going on national TV in 12 hours and your website doesn't work??
Marketing Fail of the week
courtesy of oddly specific dot com
This is a sign in Las Vegas. I'm glad to know that if it's in stock they have it!
What do you do when you are going on national television in less than 12 hours and your website doesn't work?
Sounds like an impossible situation, but that is exactly what happened last week. Although I cannot tell you who this public figure is, I can tell you that we were contacted to finish their website, get it working so that people could view their video and fill out a form showing their support.
We stayed up all night and the site was up. Since Thursday, their video has been viewed over 80,000 times and there have been over 17, 000 people signing up in support of them.
Find out that and more with our podcast series on Yada Yada Marketing and available on iTunes for download. Check out our podcast page here.
The New Web
The last few weeks have been very exciting. My continued research into mobile marketing and geographically tagged applications like Four Square, Gowalla and Twitters new geo functions have opened up a HUGE opportunity for small local businesses. It reminds me of what it was like back in 1999 when I started PCDJ. The new technology being released then was changing the way we listened to music and how we lived. This new technology is doing the same thing for connecting people up on a local level and local businesses will be the beneficiaries of this if they know how to take advantage of it. The Internet made the world smaller, allowing us to communicate across the world as if it was across town. It's now coming back to our homes and neighborhoods and it's exciting. Join me Friday for the next Local Search Dominator webinar and I'll show you all about it! Click Here to Register.
Until Next Week! Laura Betterly President Yada Yada Marketing, Inc.
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Laura is the President and CEO of Yada Yada Markeing, Inc. She is an early entrant in the online marketing field, having established online music company named Visiosonic also known as PCDJ.COM. She forged relationships with other tech companies such as MP3.com and Live365.com and worked with celebrities such as Ice T, Nile Rodgers, Jam Master Jay and Chaka Kahn. Laura grew up in a hi-tech environment as her father, the inventor of instant-replay, instilled a sound background in business and technology in her at an early age. She has been a featured speaker at such diverse functions as CES (The Consumer Electronics Show), Winter Music Conference, NARAS, the Grammy’s organization as well as the Federal Trade Commission. Laura has been interviewed extensively and featured in such newspapers as The Wall Street Journal, The Washington Post and Newsday as well as on CNN, CNNfN and NPR to name just a few; In fact, she has been interviewed in and been on over 200 newspaper, TV, and radio shows.